This personal project came about when I had a family member who was on state services. They always complained about the websites and design, saying that they were not user friendly and very confusing about where one was in the mess of information.
After hearing this, I decided to take a two step approach to this re-branding:
1) Focus on easy to read, large and in focus logos
2) Create a template structure for every Michigan services website to follow
This part focuses on the logo re-designs for the pending re-branding I’m proposing.