Michigan Opera Theatre Redesign
Challenge
The Michigan Opera Theatre is a historical venue for stage performance events. Everything from opera, dance, and music in it’s various incarnations is hosted here for a wonderful night out at the theatre experience.
Project Summary
I contributed the following:
- Visual Design (Desktop + Mobile)
- Interaction Design (Desktop + Mobile)
Our team contributed the following:
- Information Architecture
- Design Reviews and Usability Studies
Details
Well my time as a performer on stage definitely served me well with this project. I was able to convey and look and feel that really focused on the show. And depending on where you are on the site, you got the sense of either viewing something on stage…or viewing the audience from the stage.
We also wanted the site to be informational. People won’t usually purchases tickets for an event they have no prior knowledge of. We fixed that by making the event pages as information packed as possible. Everything from an overview, bios on the artists involved, video/audio media and fast facts were incorporated to give the user a one-glance understanding of these events.