The clients primary concern was being best at show with what they hoped to be a visually stunning interface with which to display their catalog of military defense vehicles. Coming from a rather antiquated Flash-enabled portfolio, they wanted versatility in the look and feel while still being able to make it accessible to a wide audience.
I contributed the following:
- Visual Design (Touch Screen)
- Interaction Design (Touch Screen)
Our team contributed the following:
- Design Reviews
- Information Architecture (Product Catalog)
Our strategy was to first define the scope of the project. Without knowing what we’re building for, the end result would be lost to us. Next was what technology would be utilized in order to bring this to life. With a number of different frameworks to use, we had to focus on key uses without the additives. After many successful meetings with GDLS, I was pulled into the direction of the legendary Tony Stark aka Iron Man.
The highly creative team at “Perception” created a revolutionary Heads-Up Display (HUD) for the internal viewing of system and biometric readings for Iron Man. Being that Tony Stark was also a military contractor of sorts, I wanted to bring creation into the real world on a touch surface.
The interactive has been used successfully at over 20 international military trade shows. Keeping tabs on it’s progress every now and again, I even see that some of the planned functionality originality intended has slowly but surely made it’s way into the application.