Assess the strengths and weaknesses of competitors against your user’s needs. During this time, users are interviewed and polled for their needs and wants. Those are then documented in a list of business requirements in a collaboration system such as JIRA or Confluence.
Capture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to identify gaps, opportunities, and feature bloat.
Visually depict scenarios with storyboards. The storyboard should show the context, the problem, the user’s fears and motivations, and how the problem will be solved. I use tools like Pixton or Strip Generator to quickly create these storyboards.
Visually communicate abstract concepts with users and team members to generate feedback.
HIGH FIDELITY MOCKUPS
Using Sketch + Craft, I apply product branding, grid structure, typography, color scheme, and icons. These mockups are then upload into a visual sharing platform like InVision for review and basic screen linking.
With applications like OmniGraffle, I combine the high fidelity mockups into a single document that shows the navigation and relationship between the buttons and screens.
HIGH FIDELITY PROTOTYPING
Quickly develop interactive prototypes with tools like Pixate Studio or Adobe XD. This lets the team easily distribute and observe exactly how well the product will be received before the product goes into development.